Well, this is the movie about the fictional astronaut that (stay with us…) inspired the piece of plastic who later became best friends with Woody and Mr. You know Andy’s favorite action-figure from “Toy Story”? No, not the cowboy voiced by Tom Hanks. One of those constraints is that “Lightyear” had an unusually confusing premise, one that probably sounded a lot catchier in Buena Vista boardrooms than it did on the movie’s puzzling marketing materials. “This is still elite business, it’s just no longer defying gravity.”
Gross, who runs the movie consulting firm Franchise Entertainment Research.
“ is running into the limitations of the spin-off form,” says David A. So what prevented “Lightyear” from going to infinity and beyond at the box office?
